2023 is here, and with it comes a flurry of changes in the social media stratosphere. Whilst numbers of followers and page likes were once a key focus, now it’s all about engagement. Where maximum reach was a priority, our attention is currently shifting toward the right type of reach.

John spent the past 10 years working for a home renovation company and finally decides to start his own business in the same niche. He has so much experience in home remodeling but has no idea how he goes about finding customers. John starts by conducting research on the home renovation industry and discovers that there is a lot of competition and he will need to differentiate himself in order to stand out. What would John have to do to generate leads for his upcoming business?

Content repurposing is a great way to save time and create more value for your customers—but it shouldn’t just be an afterthought.

SEO consultancy firm, Reboot, explain why repurposing content should be a major part of your content strategy, the advantages of transforming content into different mediums, and which types of content you should produce to achieve these benefits.

There's no denying that marketing is the only difference between your brand and the competition. A marketing campaign is crucial to reaching the right audience at the right time with the correct message.

Affiliate marketing is one of the most popular trends for product and service promotion, brand development, and online marketing. There are many types of content for affiliate marketing to win the market.

In recent years, cryptocurrency has grown in popularity as a solid investment option. Bitcoin and other cryptocurrencies are increasing in value, despite some volatility, and non-fungible tokens (NFTs) are right behind them.

Marketing is one of the critical aspects of your business's success. Without marketing, even if you have a good product, chances are you would get nowhere. Marketing involves the production, branding, and selling of your product. It may be tedious especially if you only have a few people handling your marketing work.

Social Media is undeniably an integral part of modern man's life. The average internet user has 7 active social media accounts. Social Media Management is how brands and businesses position themselves to benefit from this.

The constant comments by business owners that Social Media Marketing (SMM) is useless were a bad trend in internet marketing in the decade before. The passionate remarks "We have buried so much budget in these social networks!" or "SMM does not pay for itself" are frequently added to this. Only harmless formulations have been chosen by us.

The demand for creative and engaging social media content grows almost daily, and competition is fierce. According to Hootsuite, a social media management tool, Facebook ads in the U.S. are expected to increase in 2022 by 15.5% from 2021 numbers and reach over two billion people. The expected ad revenue numbers come in at just under $60 billion. Their ad growth has been exponential since the pandemic forced more online operations and sales.